Sagamore Institute is excited to announce a new partnership with United State of Indiana, an Indianapolis-based apparel and accessories designer dedicated to creating high-quality products for Hoosiers. In spring 2016, United State of Indiana will feature new products co-designed by Sagamore Institute, celebrating Hoosier creativity and Indiana citizenship. Read on to learn more about USI’s story.
Over the years, United State of Indiana has become a hallmark of millennial culture in Indiana. Almost every major event, holiday, and occasion has a t-shirt, mug, art design, or beer koozie designed by USI to accompany it. You can hardly walk around the city without seeing some sort of USI design along the way.
When USI’s founder, Graham Brown, designed his first t-shirt, he hoped to “create a simple image that seemed to embody everything I had ever wanted to say about Indiana. It was bold, ambiguous, mildly-controversial and didn’t leave any impression other than Indiana. Just Indiana.”
His design took off. Soon, the name United State of Indiana was born. According to Graham, “ I don’t think there will ever be a better mission statement for this whole project than those four words.”
From band t-shirts made on a bedroom floor to local cultural icon, Graham Brown and USI have made an impact on the Millennial generation of Indiana. USI’s mission is to:
1. Create high-quality products for people who love Indiana.
2. Support Indiana’s artists and entrepreneurs by promoting their products and finding ways for them to help create ours.
3. Support a culture in Indiana that promotes local living, collaborative commerce and the celebration of commonalities, not differences.
Graham to shared with us some thoughts about what it means to be an Indiana citizen:
What does being a good citizen mean to you?
I think the role of being a good citizen--especially as it relates to being an entrepreneur--is two-fold. First, it’s about fulfilling a responsibility to advance your surroundings and make the place better in ways that people haven’t before. This could be everything from delivering meals to neighbors to overseeing the construction of a new city hall. It’s the task of being innovative in a way that directly impacts and benefits the people and places around you. Secondly, being a good citizen requires attention to making sure that everyone in the community is able to access those innovative changes. If the positive results of our citizenship are only utilized and realized by a certain social segment or subset of the neighborhood/city/state, it’s not true citizenship. The work must be universally accessible and not be excluded from anyone due to social, economic, or demographic differences from the citizens at work.
If you are interested in learning more about USI and perusing their products you can find them at: www.unitedstateofindiana.com
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